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Seven years inside agency teams — running creative pipelines, finance operations, vendor systems, and the people work that holds them together.
Now doing it independently — for teams scaling fast, principals who outgrew their bookkeeper, and agencies that need someone fluent in both calendars and color decks.
Graphic design, motion graphics, key art, brand identity, and finishing across print, digital, and broadcast pipelines. Selected credits: Sony Music (Usher: Rendezvous in Paris), Disney+ (Better Nate Than Ever, Night at the Museum), Amazon Prime Video (Something From Tiffany's), 20th Century / Hulu (Vacation Friends), Cinema Foundation.
Photoshop · Illustrator · InDesign · After Effects · Premiere · Cinema 4D · DaVinci
Architected and ran a finance operation that processed 1,000+ invoices and 100+ projects over five years, with QuickBooks Online as the system of record. HBS Online certified in Financial Accounting.
QuickBooks Online · Invoicing · AP/AR · Vendor management · Reporting
End-to-end production coordination across creative pipelines, billing cycles, and vendor workflows. Built and ran the systems that kept 100+ creative projects shipping in parallel without dropping deadlines.
Airtable · Monday · ClickUp · Asana · Slack · Google Workspace
AI-augmented workflows across music, video, and graphics — using Claude, MidJourney, Suno, and others as actual production tools. Built to ship faster without losing craft.
Claude · ChatGPT · Gemini · MidJourney · Leonardo · Higgsfield · Suno
IT setup, file management, endpoint protection, NAS/VPN administration, Google Workspace administration. Led TPN and Apple TV security audits — the work that unlocked eligibility to work with Disney+, Apple TV+, HBO, Sony Pictures, Warner Bros., and Skydance.
Workspace administration · NAS · VPN · Endpoint security
Pace BA in Acting (Cum Laude). UCLA Extension Directing certificate. Most recently: lead editor and digital producer on an independent music video debut. Available for voice-over, on-camera, short-form direction, and on-location shooting. Trilingual delivery (EN · ES · IT).
Voice-over · On-camera · Direction · Shooting · Editing · Trilingual
Most engagements weave two or three together. Retainer, project-based, or embedded — across U.S. and European time zones, in English, Spanish, and Italian.
Additional pieces — including unreleased work — available on request.
Lulative exists because the work doesn't sit in one lane. A campaign needs a creative director, a vendor manager, a financial reporter, and a systems lead — usually in the same week.
That conviction was earned the long way. Years of concurrent leadership inside entertainment advertising meant running art direction alongside the books, the IT, and the production pipeline — multiple disciplines held simultaneously, carrying campaigns from brief to ledger.
Posters shipped. Systems hardened. Books closed clean. The disciplines stopped being separate jobs and became one practice.
Lulative is what that practice became — a single studio holding creative vision and operational rigor. One practice, many disciplines.
Generative tools collapsing the gap between concept and key art. Automation closing the books while the campaign is still shipping.
Same studio, same rigor — faster cadence, sharper output.
Start with the brief.
End with the ledger.
Brand and finance are one system.
Success is shipping with clean books.
Send a brief — even if it's still vague.
Every email gets a reply within a day.
